Sunrise Group Invest $230M in Textile Sector In Morocco

Rabat, March 21st, 2025

Morocco has secured a $230 million investment from China’s Sunrise Group, a textile industry giant, to establish two factories in Skhirat and Fez. This deal will generate 8,500 jobs—7,000 direct and 1,500 indirect—focusing on yarn, fabric, and apparel production.

Aimed at slashing export costs to Europe, the project leverages Morocco’s strategic location near key markets. Construction has begun, with Sunrise eyeing Morocco as a gateway to European and African trade, following negotiations sealed in Shanghai in September 2024.

The initiative aligns with Morocco’s goal to become a regional manufacturing hub, bolstered by its free trade agreements. Industry experts note that this could boost Morocco’s textile exports, already valued at $4.5 billion in 2024, by enhancing local supply chains. However, challenges like rising global competition and labor skill gaps may test its success. This investment reflects growing Morocco-China economic ties, promising industrial growth and employment opportunities.