Chinese Brands Capture Record 15% of Morocco's Car Market as Sales Surge 141%

Chinese automotive brands achieved their best-ever month in Morocco in August 2026, capturing 15.2% of the passenger car market, according to data from the Association of Vehicle Importers in Morocco (AIVAM). The milestone comes as Chinese manufacturers more than doubled their sales volumes year-on-year.

Across the first eight months of 2026, 21 Chinese brands registered 17,096 passenger cars in Morocco, up 141.5% from 7,080 units in the same period of 2025. Their market share climbed from 5.4% to 11.6%. In August alone, Chinese brands sold 1,935 passenger cars, a monthly record.

BYD leads the ranking with 2,806 units, followed by MG (1,841) and Chery (1,650). Soueast, Geely, Changan, Great Wall, and Deepal each exceeded 1,000 units. Eight Chinese brands have now crossed the 1,000-unit threshold in just eight months.

In the light commercial vehicle segment, Chinese brands are even more dominant. They hold 18.16% of the market, with Dongfeng (1,281) and DFSK (1,189) alone accounting for more than two-thirds of Chinese volumes.

This surge contrasts with a broader market slowdown. Overall Moroccan passenger car sales fell 2.2% in August, their first monthly decline of 2026. Traditional leaders Dacia and Renault saw sales drop 4.5% and 18% respectively.

The shift reflects growing Moroccan consumer acceptance of Chinese brands for their electric and hybrid technology, competitive pricing, and improved quality.

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